As one of the few acolytes of the original Dress Reform movement which made clothes a little more comfortable for women, Emilie Flöge inspired The Rational Dress collection and its timeless yet modern style. We consider our muse an inspirational voice from the past so we dreamt up what she might have to say in a fictitious interview.
What motivates you to get out of bed in the morning?
I am motivated by creative expression and the feeling that I get when a woman tries on one of my garments and discovers her true self for the first time.
What inspires your daily creative practice?
I am surrounded by artists and creatives doing amazing things. I’m loving what the guys at Wiener Werkstätte are doing. I find their work super interesting and very relevant. Their use of graphic patterns is really groundbreaking. When I see their work it just drives me to continue the work that I’m doing as well.
What is your first creative memory?
I would often accompany my father to his woodshop and remember using the wood shavings to make wigs for my dolls. Being in that atmosphere with such craftsmanship really influenced my dedication to building my own craft in fashion.
What is the best advice you’ve ever received?
Well, my partner Gustav really encourages me to be an independent business woman...it’s a novel idea but I truly feel liberated to pursue my passion fearlessly.
What influences your personal style?
I love folk costumes and Japanese textiles for their free-flowing quality. I am also inspired by nature. When I go to my summer house near Lake Attersee.
Who is your biggest fashion icon?
I don’t really have one but I find the costumes worn by the ballet dancers to be interesting in terms of how they allow the body the freedom to move in such a beautiful way.
What’s in your creative toolbox?
My textile collection, my sketchbook and images of nature.